Answers every call
24/7 voice agent on a dedicated business line. Sub-second response. Caller can interrupt and the agent yields, like a real person.
Frontbell — agentic front-desk orchestration for service trades.
One product, three trades at launch. Painters, cleaners, and small remodelers don't need another CRM. They need an agent that orchestrates the entire front-desk workflow — answering, qualifying, booking, estimating, dispatching, following up — without hiring a person to do it.
Frontbell
What it does on day one.
Qualifies the work
Asks the right questions for the trade — service area, scope, timing, urgency — and captures the address, name, and callback number cleanly.
Books the job
Checks the owner's calendar, holds the slot, and texts the customer a confirmation with the appointment window and a cancellation link.
Sends the estimate
Generates a line-item estimate from the call transcript using the trade's production rates. Owner reviews and sends with one tap.
Handles SMS too
Inbound SMS replies are answered with the same context as the voice call. No "who is this?" — Frontbell remembers.
Routes to a human when it should
Escalates to the owner on price negotiations, complex scopes, or anything outside the configured authority. Honest about its limits.
Configured for the trade — not a generic chatbot.
Each trade has its own vocabulary, qualifying questions, production rates, and pricing model. We tuned Frontbell for three at launch to ship something that works, not three that almost work.
Painting
Interior/exterior, cabinets, repaints. Sqft-based and surface-based estimating. Coordinated with paint-store rep channel partners.
Cleaning
Recurring residential and one-time deep cleans. Frequency, scope, and access scheduling baked into the qualifying flow.
Carpentry & small remodels
Trim, finish carpentry, handyman scopes, small bath/kitchen refreshes. Time & material plus production-rate estimating.
More trades follow once the first three are stable. We're not promising every vertical at launch — we're promising the three we can do well.
Built on engines we own
Engine
Engine
CE-OS and FUSE — what powers Frontbell.
We built two engines underneath Frontbell to make conversational software shippable to small businesses. They aren't separate products you buy — they're how Frontbell works.
CE-OS — Conversational Execution engine
What it does: Holds conversation state across phone, SMS, and chat. Classifies intent. Routes through a state-machine workflow engine that gates every tool call before execution.
Why it matters: An LLM agent without a state machine can hallucinate "I booked your appointment" without booking anything. CE-OS gates every tool transition against an explicit graph — the LLM can suggest, the engine decides.
Patent-pending (USPTO).
FUSE — Integration layer
What it does: Connects CE-OS to the systems Frontbell needs — calendars, SMS, voice carriers, payments, and CRMs — through a normalized tool-calling interface.
Why it matters: Voice agents are only as useful as the actions they can take. FUSE lets us add a new system without rebuilding the agent. We don't sell FUSE separately; it's the integration substrate Frontbell runs on.
Built for the trade, not adapted to it.
Knows the language
"Two-tone Hardie cabinets," "deck restain with TWP," "rough-in for a half-bath." Trade vocabulary is in the model and in the qualifying logic, not bolted on after.
Sounds like a person
Sub-second response, natural interruption handling, regional voice options. Customers don't realize they're talking to software unless asked.
Owner stays in control
Configurable authority limits. Owner sets what Frontbell can quote, schedule, and book without escalation. Everything else routes back to a person.
Compliant out of the box
Per-tenant 10DLC SMS registration. Recording disclosure. Carrier-grade telephony with subaccount isolation. We handle the parts that get small operators into trouble.
Want to see Frontbell?
Private founder-cohort beta opens June 2026. Public launch mid-July 2026. Get in touch for a demo line.